Hello again!
For the rest of the course I will be working towards building a task management application.
This app will be called Taskly and at the moment that is pretty much it.
Why? Well I know have to do some research to find out what it should be about and what are the features that I should implement to make this app successful !
Makes sense for a UX course :)
The first step was to conduct a competitive analysis on 3 apps that re currently out there.
I have chose Asana, Basecamp and Hivedesk. The point of my study was to find information about them that could help me set the angle to the development of my app, Taskly.
So from marketing profile, core business, swot profile, content, UX/UI etc... I have managed to answer 3 important questions:
What is good about their service ?
What is bad about their service ?
What is missing from their service?
With an answer to these questions I am slowly working my angle for Taskly. The questions I have to answer now are:
What is Taskly's industry?
Who are the potential Taskly customers?
What needs do customers have and how can an app like Taskly fulfill those needs?
Get to know my competitive analysis in more detail!
As you have probably realised I am at the stage called user research. I need to know what problem am I solving and I need to know who is going to use my app. I am reading a book called "Just Enough Research" by Erika Hall. I do recommend this book if you want to know more about this subject.
The second task this week was about MVP. MVP stands for minimum viable product and is taken from the Lean UX methodology. I recommend reading "Lean UX" by Jeff Gothelf and Josh Seiden.
I had to research MVP for apps that are currently on the market in was actually fun to see what their product looked like 10 years ago for basecamp for example. Unfortunately I could not use the actual app as it was 10 years ago but I could have a look at the websites and see how they looked 10 years ago. It is enough to have an idea of the features that were available back then. I used https://archive.org/web/. Give it try it is pretty cool!
I have made my study about MVP for Asana, Basecamp and Todoist availble for you.
Right! That was it for this week. Next week I am starting some surveys to validate my assumptions about which features Taskly should be built around. That and much more! see you next week :)
