Hi again!
Last week was all about conducting a survey and some interviews to get one step closer to defining Taskly's main features.
From what I learned so far I think most task management app don't really think about remote workers and freelancers who don't always look in a team. They might join teams on certain projects but can also spend a lot of time working on tasks on their own. I believe that they suffer the most trying to be productive and keep up with the deadlines.
I want Taskly to target freelancers and remote workers by giving them features that could help them achieve more in less time. The app will obviously have the main features of a task management but also a a time tracking feature that could boost productivity.
I have received pretty good feedback from my survey that gives me some confident in pursuing this angle. The survey was build with survey monkey.
Now, the fun part! Interviews! Using Skype I conducted a simple interview with 3 people.
The first one, André, an old friend from college who is now a TechLead at Dreamshapers, a Portuguese startup and also the the owner of the brewery Passarola.
André is working remotely for Dreamshapers and was honest enough to explain how he struggles from keeping away from social networks like Facebook.
João, the brand manager of Naturea Petfoods works with a small team of 3 and uses Trello to manage his tasks, just like André. The main reason is because it is free. No longer a freelancer he started his career like one and also struggled a lot to manage his time.
Catarina, Art Director at Ogilvy & Mather does not have this problem. She is very active on social networks as it is her source of inspiration and being part of a big structure at work really has no time for procrastination.
The full interview.
Next week I will start building my user personas! Stay tuned!
